Quantum Consultancy, the data-driven sport and entertainment agency, has been appointed as an event strategy partner of Air Race E, the global electric aircraft series which is set to take off in 2021.

Air Race E has been working with Quantum to develop its vision and race calendar, utilising Quantum’s strategic consultancy and host identification services. Quantum will be responsible for the optimisation of the race calendar, the marketing of hosting rights globally and will also evaluate the event impact of races throughout the Air Race E season.

Airbus, the multinational aerospace corporation, is backing the series as it trials new technologies and innovations within the sector which will ultimately propel the industry towards a greener and more sustainable future.

Air Race E is currently finalising plans to conduct qualification and test events in 2021 with the inaugural season commencing in 2022. Further details will be announced in due course alongside the launch of an expression of interest phase for future Air Race E host venues which will be managed by Quantum Consultancy.

Commenting on the new partnership, Jeff Zaltman, CEO of Air Race E said: “We are excited to be working with Quantum Consultancy to take Air Race E global. Having spent considerable time developing the race concept and working with partners which are at the forefront of aerospace technology, we are now seeking to deliver races in host cities which align with our vision of combining motorsport, technology and green aviation.”

Mark Mateer, CEO of Quantum Consultancy added: “We are delighted to be supporting such an innovative property. Air Race E’s ambition to become a leader in the development and demonstration of new, green technologies in aviation is an exciting prospect and we look forward to working with Jeff and his team on their journey.”

All enquiries regarding Air Race E can be directed to hosting@airraceE.com

About Air Race E

Air Race E is a revolutionary form of Air Racing that will see eight planes compete simultaneously around an oval racecourse at a height of just 10 metres above ground level. This makes for an exhilarating spectator sport and an attractive entertainment property for broadcasters and commercial partners, as well as host destinations wishing to collaborate with a pioneering sustainable transportation technology sector.

About Quantum Consultancy

Quantum Consultancy (Quantum) offers data-driven consultancy solutions to develop event strategies and evaluate new and existing products in the sport and entertainment sector. Quantum’s market intelligence and industry insights support clients in optimising strategic and operational improvements which in turn drive greater event impacts and commercial success.